Making money should be beautiful. This category contains posts on pricing, value, and feeling good about being paid fairly for your products & services.
How much should a cup of coffee cost? And what does that have to do with how much you should
People aren’t looking for your service (or your product, or your program). They’re looking for results. Your customers want to
While some businesses focus on catering to the luxury market, most businesses are looking to serve a broader market of
I’m in the middle of a series of posts on leveraging your customer’s perspective (and your business’ unique strengths) to
So you’re ready to create a new product or design a new collection. Further, you’re ready to take this baby
The number one reason your business isn’t generating the revenue it could be is that your business model is not