The Danger of Affordable: How to Reframe This Negative Script
While some businesses focus on catering to the luxury market, most businesses are looking to serve a broader market of incomes & lifestyles. Even when you’ve gotten crystal clear on who you’d most like to serve, that group can be diverse. So it’s natural to want to offer a way to engage your work that’s [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Oh, the Things You Can Do With Your Customer’s Point of View
I’m in the middle of a series of posts on leveraging your customer’s perspective (and your business’ unique strengths) to discover how to take your ideas to scale. We’ve talked about to-do lists, evolving your business model, leveraging love, and using small ideas to create the most impact in your market. But what else can [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
How to Find Needs & Desires That Scale – or – What Gift Giving Has to Do With Your Goals
So you’re ready to create a new product or design a new collection. Further, you’re ready to take this baby to scale. It’s go big or go home. When your business creates a product that scales, you’re aiming to serve as many people as possible with a solution designed with them in mind. The danger [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Can your business bring love to scale?
Often, clients come to me because they’re ready to go beyond serving one customer at a time. They’re ready to take their ideas to a bigger stage and a broader reach. They’re ready to scale. You might be there right now–or approaching that point–if you’re asking questions like: Is the way I’m working right now [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Evolving Your Model is the Key to Evolving Your Revenue
The number one reason your business isn’t generating the revenue it could be is that your business model is not set up to generate more. People who earn more know a very important fact: It’s easier to earn the second $50,000 than it is to earn the first $50,000. Or the second $100k, or the [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
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