Are you confusing “buy now” and “buy in?” Probably.
One of the chief mistakes I see vision-driven entrepreneurs (that’s you, right?) making as they try to build businesses, market their products or services, and grow a community of loyal customers is that they confuse “buy in” and “buy now.” Knowing the difference–and when to use each–is key and your business requires both to truly [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Online dating, business, sincerity, and strategy
Warning: What follows is a lede you probably never expected to see in a business publication… In the last 4 months, I’ve found myself in a position to give online dating a go. I’m merely a dabbler, but the process has left me wondering about what lurks in the murky depths below the “matching & [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
When you want to say “I get it!” to your customers: the art of merchandising your ideas to make an impact
One of my responsibilities in managing my old Borders store was overseeing merchandising. Each month or so, we’d receive a giant binder full of displays and sign changes to execute. Each display would come with a list of titles we could pull from our store inventory to create the arrangement. Pulling titles and arranging them [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Knowing your customer goes beyond “now”
Last week, I did an Insight Intensive with Nancy Sherr–a gorgeous and dynamic coach guiding women through transitions and towards a zestful life. I read the copy on her site, I watched her introductory video. I could tell she knew her customer. And suddenly, I did too. I could imagine all the women who had [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
The 3 Kinds of Work (including 2 you should be doing less of)
There are three kinds of work you do a regular basis. First, there’s work that gets immediate results. It might be actually delivering the service you provide or creating the product you sell. It could be writing on your blog or updating product descriptions. It could be ordering supplies or promoting your work. Second, there’s [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
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Kick Start Labs is a New Economy microbusiness community. 
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