It was the very end of Buyers Market last summer, I rushed through the jewelry aisle – with a quite empty stomach – trying to get to the screening of Handmade Nation on time. I had stopped briefly at the Freshie & Zero booth but Beth (Freshie) had stepped out… it seemed I would miss her.
I continued on down the aisle… when all of a sudden I heard “Scoutie Girl! Scoutie Girl!” and turned to see Beth jogging towards me. Note: Beth was probably not actually jogging… but that’s how my memory recalls it!.
I felt pretty damn famous.
The truth is, even in my niche community, I’m not really famous. I’m influential. And that’s just the way I like it.
As I’ve developed my websites and my business over the last year, I’ve become more influential – with a purpose. Just because everyone knows your name doesn’t mean you will be a success. Just because everyone knows your name doesn’t mean they care about what you have to say. Just because everyone knows your name doesn’t mean you can move people to action.
Well, those are the goals I have for myself. And so I seek great influence. I want to have the ideas, the passion, and the drive that inspires people & moves them to action. If that means I move 1,000 loyal readers instead of having 10,000 people know my name, I’ll take it. In fact, I’ll revel in it.
fame or influence?
Darren at Problogger asked recently if his readers sought fame or influence.
Obviously, I’m biased towards influence and I suspect that Darren is too. But I suspect there’s room for success in seeking fame.
Fame requires cultivating fans, being a rock star, living up to high expectations.
Influence requires growing relationships, living your own life, providing intense value.
So which do you seek: fame or influence? Can you have both? Can you use either to achieve success?