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The ridiculously short guide to finding your ideal customer

By on 06/11/2012

Your ideal customer or client:

  • is ready for what you have to offer.
  • makes a decision based on desire and not fear.
  • will benefit the most from what you’re offering.
  • values what you offer more than what it costs.
  • is willing to pay more than full price (see above).
  • shares similar values with you.
  • looks to you as an authority, expert, artist, visionary.

Those are the non-negotiables.

The rest is up to you.

***

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50 responses to “The ridiculously short guide to finding your ideal customer”

  1. Joe Breunig
    Joe Breunig 06/11/2012 at 11:40 am | | Reply

    Amen! I can not find fault with this list of attributes, nor can I think of any suggestion to add to it (at this moment). Truth stands magnificently on its own and without apology. Bravo Tara!

    The tricky part for us (as business people) is to teach potential buyers how they may be our ideal customer or that they may be someone who knows other(s) who would benefit from our product(s) and be willing share our marketing message. Shaping consumer perception comes from sharing product benefits and not from product attributes. And you rightfully imply that it’s up to me to “Git-r-done”, as we’re told by Larry the Cable Guy!

    -Joe Breunig
    Reaching Towards His Unbounded Glory

  2. Lea Meyer
    Lea Meyer 06/11/2012 at 12:04 pm | | Reply

    Tara, This is exactly the affirmation I need as I reconstruct my business! Thank you.

  3. Michelle Hart
    Michelle Hart 06/11/2012 at 2:21 pm | | Reply

    I fit all of those qualities! I have grown into your ideal customer and spent a lot more than I’m used to on an insight intensive with you because I so wanted your expertise and vision because I value that MORE than what it cost! That’s the kind of client I want to attract!

  4. Jane
    Jane 06/12/2012 at 5:14 am | | Reply

    Thank you Tara, this is just what I need to get my head around!

  5. Rebecca
    Rebecca 06/13/2012 at 7:34 pm | | Reply

    Tara – I have read TONS on your “ideal client” and this is bar far the best. Short, sweet, spot on… I sent it to my whole team to discuss. Thanks for sharing your heart and brain. Love being in your orbit. :-)

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    [...] of ways to figure out who your ideal customer is, but I think Tara Gentile put it nicely in her ridiculously short guide to finding your ideal customer. I’m quoting her here… Your ideal customer or [...]