“If only I knew what my customers were thinking…”

Make a bigger impact, get more people talking, generate more revenue.

  • You aren’t seeing the sales you want even though people get excited about what you do, create, and share.
  • You spend considerably more time on getting prospects to “see” your business than doing work that makes an impact.
  • You answer a lot of emails asking for clarification about whether your product or service is right for them.

You do great work–and your roster of satisfied, loyal customers knows–but you can’t seem to communicate the value of that work in a way that grows your customer base by leaps-and-bounds.

My go-to tool for growing my business through marketing & outreach, product development, and sales is The Perspective Mappart of The Customer Perspective Process™.

  • Write more effective sales copy.
  • Create more engaging marketing campaigns.
  • Reduce the time you spend explaining what your business does.
  • Generate more innovative & insightful ways to make an impact in the lives of your customers.


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Get my favorite business tool:
The Perspective Map. FREE.

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“…blows the familiar “ideal customer” approach out of the water.”
— Mandy Blake, Master Somatic Coach and founder of embright.org


You’ll also receive my weekly articles on making more money, impacting more customers, and growing your business in the New Economy.

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