what the summer’s eve debacle should teach you about marketing in the postmodern era
Summer’s Eve – yes, the “feminine hygiene” brand – caused a social media uprising surrounding it’s latest ad campaign. Why? Well, cause they told women they better douche if they want to get a raise. Wow. That might have worked in the pre-feminism 50s… or in the uber self-conscious 80s… or in the ask-no-questions 90s… [...]
5 Ways to Monetize Your Blog Without Advertising
One of the topics I receive the most questions about is blog advertising. When can you start accepting sponsors? How do you price your ads? How do you manage advertising? The bottom line: doing advertising right is hard work. From ads on Scoutie Girl – a 3.5 year old blog with a monthly readership of [...]
