The Danger of Affordable: How to Reframe This Negative Script
While some businesses focus on catering to the luxury market, most businesses are looking to serve a broader market of incomes & lifestyles. Even when you’ve gotten crystal clear on who you’d most like to serve, that group can be diverse. So it’s natural to want to offer a way to engage your work that’s [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Oh, the Things You Can Do With Your Customer’s Point of View
I’m in the middle of a series of posts on leveraging your customer’s perspective (and your business’ unique strengths) to discover how to take your ideas to scale. We’ve talked about to-do lists, evolving your business model, leveraging love, and using small ideas to create the most impact in your market. But what else can [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Evolving Your Model is the Key to Evolving Your Revenue
The number one reason your business isn’t generating the revenue it could be is that your business model is not set up to generate more. People who earn more know a very important fact: It’s easier to earn the second $50,000 than it is to earn the first $50,000. Or the second $100k, or the [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Get Bigger Results by Thinking Smaller
It’s not often I ask you to think smaller. Today is one of those days. You have read everywhere, and rightly so, that one of the chief ways get traction for your brand is to sell people on your purpose, your larger vision. “People don’t buy what you do, they buy why you do it.” [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Knowing your customer goes beyond “now”
Last week, I did an Insight Intensive with Nancy Sherr–a gorgeous and dynamic coach guiding women through transitions and towards a zestful life. I read the copy on her site, I watched her introductory video. I could tell she knew her customer. And suddenly, I did too. I could imagine all the women who had [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
"wonderful blend of heart and soul
Kick Start Labs is a New Economy microbusiness community. 
Imagine your business at the next level of success. Insight Intensives are for coaches, authors, designers, and others. 
Startups: turn your big ideas into profitable business models & compelling outreach. Email us to learn more: general@taragentile.com.
"The