The Toilet Paper Principle
Your business is like a roll of toilet paper. No, seriously, please hear me out. Cheap toilet paper is, well, cheap. It’s flimsy, it falls apart. You end up using more to do a less-than-pleasing job. It doesn’t feel good. While it may leave more money in your wallet initially, it’s bad news in the [...]
Is Your Business Story Earning Its Keep?
How to tell if you business story is earning its keep: the content you post generates discussion naturally. your email inbox is full of sales and not questions about your services. when a new customer writes, most often you feel they’re a new friend. you’re excited about your business. your customers are just as excited [...]
my story
from formspring: How did you go from studying religion in college to being Scoutie Girl? My personal journey from high school to college, college to full-time work, and full-time work to mom to career, has been a convoluted one. I’m flattered that you’d even ask! But if my story can: help you to understand me [...]
are you cheap?
Are you cheap? There’s a difference between being broke and being cheap. Are you cheap? There’s a difference between being thrifty and being cheap. Are you cheap? My answer is yes, we all are. And it’s killing our society. You may have great taste, understand the value of a dollar, even know the worth of [...]
