When you want to say “I get it!” to your customers: the art of merchandising your ideas to make an impact
One of my responsibilities in managing my old Borders store was overseeing merchandising. Each month or so, we’d receive a giant binder full of displays and sign changes to execute. Each display would come with a list of titles we could pull from our store inventory to create the arrangement. Pulling titles and arranging them [...]

The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
The Great Engine of the You-Centered Economy: Media
Media is the great engine of the You-Centered Economy. Why? We are all producers, writers, broadcasters, and personalities. Access to all forms of media has never been so open. You are at the center of media creation & media consumption. Media is also a source of connection (to each other, to our communities, to the [...]

The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
500 million users & chris brogan can’t be wrong
Well, last week Facebook raced past 500 million users. And this week Chris Brogan announced that families run on Facebook. Every demographic, every interest group, every religious & political group, every income level is represented on Facebook. If you’re not using Facebook to market your business, you’re missing out. Your customers are on Facebook. When [...]

The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.


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