Tara Gentile
Business Strategist & Creator of The Customer Perspective Process (TM) for Building Truly Social Business Models
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ideal customer

Don’t Be a Slave to the Stories

By tara gentile on 05/17/2013

“Most of us are slaves of the stories we unconsciously tell ourselves about our lives. Freedom begins the moment we become conscious of the plot line we are living and, with this insight, recognize that we can step into another story altogether.” – Carol S. Pearson, The Hero Within I came across this quote through [...]

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The New Economy is open source. You are the developer.

Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.

Posted in Customer Perspective Process | Tagged ideal customer | 1 Response

You Economy Case Study: Beautiful You by Julie Parker

You Economy Case Study: Beautiful You by Julie Parker

By tara gentile on 05/07/2013

This week, I’m sharing case studies from participants in 10ThousandFeet. They’ll be highlighting small changes they made that resulted in big returns for their businesses. Being a part of the 10ThousandFeet mastermind has entirely changed the way I see, approach and operate my business. By stepping out of the day to day ‘trenches’ to take [...]

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The New Economy is open source. You are the developer.

Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.

Posted in Art of Growth, New Economy | Tagged beautiful you, ideal customer, julie parker | Leave a response

Flip the “sales funnel” on its head.

By tara gentile on 05/02/2013

At some point in starting your business, you were instructed to consider what your “target market” is. You might have thought about your right people or your ideal clients. You might have even constructed a customer avatar. You welcome everyone who might match your target market in at the opening of your sales funnel. That [...]

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The New Economy is open source. You are the developer.

Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.

Posted in Art of Growth, Customer Perspective Process | Tagged ideal customer, most valued customers, sales funnel | Leave a response

What's on your customer's to do list today?

What’s on your customer’s to do list today?

By tara gentile on 02/19/2013

I’ve got a pretty good idea of what’s on your to do list today. I know you’re processing email, writing blog posts, crafting email marketing, meeting with clients, polishing sales copy, putting dinner on the table, and catching up on Downton Abbey. Do you know what’s on your customer’s to do list? Everyone is trying [...]

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The New Economy is open source. You are the developer.

Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.

Posted in Art of Growth | Tagged ideal customer, most valued customers | 5 Responses

There’s a Little Stucker In All of Us

By tara gentile on 02/05/2013

“There are the people who stay stuck and the people that leap.” Deirdre Walsh, one of the brilliant business owners in a group I’m currently running, knows this about the people who come to her for integrative health coaching. My challenge to her and the rest of the group? Construct your business in a way [...]

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The New Economy is open source. You are the developer.

Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.

Posted in Art of Growth | Tagged 10thousandfeet, ideal customer, most valued customers | 14 Responses

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Tara Gentile

The New Economy is open source. You are the developer.

Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.

The Art of Earning by Tara GentileCan making money be beautiful? Yes! It’s time for some money-relationship therapy and it's your turn on the couch. Refresh your money mindset and get right with your value. Discover what mindful earning can do for you. Click here to learn more.
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"wonderful blend of heart and soul
meets pragmatic reality check."
Jonathan Fields
bestselling author of Uncertainty

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Kick Start Labs is a New Economy microbusiness community. Get started with a FREE course on creating products that don't fail.

Imagine your business at the next level of success. Insight Intensives are for coaches, authors, designers, and others. Learn more.

Startups: turn your big ideas into profitable business models & compelling outreach. Email us to learn more: general@taragentile.com.


Your perspective can make all the difference. The Process is Tara's signature training for reimagining your business model, marketing, and outreach from your customer's perspective. Click here to learn more.

"It's changed everything."
-- Tanya Geisler, creator of Step Into Your Starring Role

"I’m shaking my You Economy pom poms—because the You Economy ultimately serves the collective of we."
Danielle LaPorte
bestselling author of The Fire Starter Sessions

The Art of Growth by Tara GentileWhat does business growth mean in the New Economy? Explore how your business can make a bigger impact--on yourself, your customers, and your community--with less energy and effort. Click here to learn more.

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All public content by Tara Gentile is "please use." Blog about it, quote it, repost it, discuss it - just give me a little credit (links are nice!) and we're even. Site powered by Wordpress + Iced Lattes. Theme built with Hybrid theme framework. Hosted by HostGator.
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Tara Gentile, New Economy business strategist"The You Economy has asked you to show up. Not just as you are, but in pursuit of the solution to a problem, the answer to a question, the fulfillment of a desire."
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