The Danger of Affordable: How to Reframe This Negative Script
While some businesses focus on catering to the luxury market, most businesses are looking to serve a broader market of incomes & lifestyles. Even when you’ve gotten crystal clear on who you’d most like to serve, that group can be diverse. So it’s natural to want to offer a way to engage your work that’s [...]
The New Economy is open source. You are the developer.
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Shame & the Money Script That is Standing in Your Way
When you wonder about pricing your offerings, what’s the script that runs in your head? My bet is it’s something along the lines of “I’m not worth [that much, a higher price, others paying that].” Rarely is it “The work isn’t worth it.” This money script is all about shame. Shame is this feeling we [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Are you pricing for results? Your customer’s, that is…
I love pricing for value. In other words, the value I provide you is so much greater than the value of the money you have to shell out to get it. Pricing for value works because it leaves both parties feeling richer. I sell my service and receive the money I want. You receive my [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
Wanna run with the big dogs? You may be closer than you think.
Earlier this week, I wrote about pricing. Specifically, that most business owners are selling themselves short when they price their work. Why? They consider “the market” when they determine prices. Smart move. If you consider the right market. Most often, they consider a market that’s not pricing properly to begin with. They’re considering “affordability” (that’s [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
88.2% of Business Owners Should Double Their Prices
Yep, that headline is not at all based on scientific analysis. But it is based on the day I spent at the Etsy Success Symposium on Friday. I had the distinct privilege of talking business with 17 business owners. I did one after another, 20-minute quick-fire consultations. Yes, yes I was extremely exhausted at the [...]
The New Economy is open source. You are the developer.
Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.
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