this is probably how you’re used to typing your etsy shop address. easy to remember, easy to tell someone, easy to put on a business card. it looks great without the “http://” and gives your brand a little zip!

but: it’s not giving you everything it could be!

that etsy address of yours has always been handy but it’s always resolved to another URL, the URL your shop is actually located it. up until a few months ago, your actual URL involved a random user id number. well, it doesn’t anymore!

now your etsy URL looks like this (above). that’s the URL your shop actually resides at, no resolving or redirecting. whenever you’re linking to your shop on your blog, twitter, facebook, or anywhere that search engines may scan, use this URL.

if you’re telling people your shop URL in “real life” or using it in printed marketing materials – even in email marketing! – feel free to use the easier to remember URL (top).

nailing your shop URL is a quick & easy way to improve your shop’s SEO and page rank!