Tara Gentile
Business Strategist & Creator of The Customer Perspective Process (TM) for Building Truly Social Business Models
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social media

Go Back to the Start: How Chipotle is Redefining the Fast Food Market — and what you can learn!

By tara gentile on 02/16/2012

When you think fast food, you think McDonald’s, Burger King, and, maybe, Wendy’s. If you want to get “ethnic,” you might throw in Taco Bell. Try as they might, these companies can’t get you to equate eating fast food with eating healthy. You go to them for two reasons: cost & convenience. And maybe you [...]

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The New Economy is open source. You are the developer.

Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.

Posted in New Economy | Tagged chipotle, generative advantage, social media | 8 Responses

Bake a Bigger Pie: What social media has to teach about You Economy business – or – Top Ten lists be damned!

By tara gentile on 02/12/2012

My social media consumption is at an all time low. At best, Twitter & Facebook are boring. At worst, they’re perpetuating the model of business that got us in this economic mess to begin with. All I see is formula headline after formula headline, 6 ways for this and 3 tricks for that. They all [...]

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The New Economy is open source. You are the developer.

Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.

Posted in New Economy, Philosophy of Social Media | Tagged social media, you-centered economy | 10 Responses

The Anthropreneur Angle: delivering a good life through other-focused business culture

By tara gentile on 02/07/2012

A good life is one rich in, above all, “human potential,” the capacity to seed, nurture, and harvest all the many different kinds of wealth. – Umair Haque, Betterness Building your own business on your strengths, passion, and self-determination goes a long way towards generating wealth on many levels. You’ll find your reserves of creativity [...]

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The New Economy is open source. You are the developer.

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Posted in Art of Earning, New Economy, Philosophy of Social Media | Tagged betterness, social media, umair haque, you-centered economy | 5 Responses

Early Adopters: yep, you’ve got ‘em. Now put them to use!

By tara gentile on 08/23/2011

Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationship, the currency of caring, and the power of word of mouth. – Gary Vaynerchuk, The Thank You Economy This, you know. Social media gives you the best opportunity to talk [...]

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The New Economy is open source. You are the developer.

Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.

Posted in Business Brainstorm | Tagged early adopters, productivity, social media | 8 Responses

beyond social media: I've seen the future and it's name is Google+

beyond social media: I’ve seen the future and it’s name is Google+

By tara gentile on 07/20/2011

“How are you going to use Google+?” That’s the question on early adopters’ lips. We have been programmed to look at each and every evolution of Web 2.0 as something to use, something that can be harnessed to do our bidding and serve our needs. The race to establish your profile, the mad hunt for [...]

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Posted in Philosophy of Social Media | Tagged google+, social media, web 2.0, web 3.0 | 26 Responses

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Tara Gentile

The New Economy is open source. You are the developer.

Get your free guide to 5 Tools to Up Your Impact and Lighten Your Load--plus, articles on business in a new age of commerce.

The Art of Earning by Tara GentileCan making money be beautiful? Yes! It’s time for some money-relationship therapy and it's your turn on the couch. Refresh your money mindset and get right with your value. Discover what mindful earning can do for you. Click here to learn more.
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"wonderful blend of heart and soul
meets pragmatic reality check."
Jonathan Fields
bestselling author of Uncertainty

Work With Tara

Kick Start Labs is a New Economy microbusiness community. Get started with a FREE course on creating products that don't fail.

Imagine your business at the next level of success. Insight Intensives are for coaches, authors, designers, and others. Learn more.

Startups: turn your big ideas into profitable business models & compelling outreach. Email us to learn more: general@taragentile.com.


Your perspective can make all the difference. The Process is Tara's signature training for reimagining your business model, marketing, and outreach from your customer's perspective. Click here to learn more.

"It's changed everything."
-- Tanya Geisler, creator of Step Into Your Starring Role

"I’m shaking my You Economy pom poms—because the You Economy ultimately serves the collective of we."
Danielle LaPorte
bestselling author of The Fire Starter Sessions

The Art of Growth by Tara GentileWhat does business growth mean in the New Economy? Explore how your business can make a bigger impact--on yourself, your customers, and your community--with less energy and effort. Click here to learn more.

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All public content by Tara Gentile is "please use." Blog about it, quote it, repost it, discuss it - just give me a little credit (links are nice!) and we're even. Site powered by Wordpress + Iced Lattes. Theme built with Hybrid theme framework. Hosted by HostGator.
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Tara Gentile, New Economy business strategist"The You Economy has asked you to show up. Not just as you are, but in pursuit of the solution to a problem, the answer to a question, the fulfillment of a desire."
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