the impact equation
When you want to say “I get it!” to your customers: the art of merchandising your ideas to make an impact
By tara gentile on 11/14/2012
One of my responsibilities in managing my old Borders store was overseeing merchandising. Each month or so, we’d receive a giant binder full of displays and sign changes to execute. Each display would come with a list of titles we could pull from our store inventory to create the arrangement. Pulling titles and arranging them [...]
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